The best ideas for posting on Facebook
As part of your dental marketing strategy on Facebook, social media allows you to grow your practice, attract new patients, and retain existing ones.
By providing content that makes your practice worthy of attention, you introduce your team and culture to potential patients, as well as build relationships with current patients, helping to increase retention.
Table of Contents
#1. Spotlight a Team Member
Sharing personal pictures of your team and patients is a great way to boost engagement on social media.
You can take it a step further by featuring your team members in spotlights and asking them a few questions.
This will help your patients get to know your team better and build stronger relationships.
You can ask questions about their background, interests, and travel plans.
#2. Take a picture with the patient
Including patient pictures in your online presence is an effective way to increase engagement and portray a friendly and approachable image of your practice. You can select a patient who is visiting for a routine prophy visit and, if they receive a clean bill of oral health, you can invite them to celebrate with a photo. However, it’s essential to ensure that you are HIPAA compliant while sharing patient photos.
#3. Ask a Survey Question
You can initiate patient responses by creating a survey on Facebook. The topic of the survey may not be related to dental health, but as long as you have meaningful conversations with your patients online, you are strengthening relationships that help your practice grow. Conducting surveys can also increase engagement and ensure that your future posts receive more attention.
#4. Post About a Dental Holiday
There are numerous national holidays that many people are unaware of apart from the major bank holidays that we observe every year. Initially, some of these holidays may not seem applicable for marketing for dentists, but they can be useful prompts for fun activities and conversations. If you’re feeling stuck and need some ideas for Facebook posts, consider checking out a calendar of national holidays.
You might be surprised to find that there are holidays such as Talk Like a Pirate Day, Tooth Fairy Day, Siblings Day, or Lost Sock Memorial Day that could be great for fun prompts and pictures. For instance, you could give away coupons for National Slushie Day, dress up in pajamas for Wear Pajamas to Work Day and take a group photo, invite your patients to share a photo of their furry friends on National Pet Day, or enjoy lunch with your team on Taco Tuesday.
#5. Ask Your Doctor a Common Question
There are certain questions that you have to answer repeatedly. While answering them every time is a bit of a hassle, sharing a video on Facebook can be an effective way to address the question for many people at once. You can also share these videos on TikTok and YouTube, and they can be powerful marketing tools for dentists on Instagram.
Why feature the doctor in the video? It provides an opportunity to showcase the doctor’s expertise and authority on the subject. Additionally, patients are familiar with and relate to their doctor, making the video more relatable and engaging.
#6. Post a video
What if your facebook marketing wasn’t just for self-promotion and fun, but it could also legitimately help your patients have better oral health? Well, guess what? It can! Ask one of your hygienists to demonstrate a technique for great oral hygiene. Talk about common trouble areas in the mouth and daily habits that can affect your patients’ long-term oral health. Consider a demonstration of proper flossing technique, or show patients how to pick a good toothbrush.
#7. Showcase Dental Education Events and Continuing Education (CE) Events
There are certain questions that you may have to answer repeatedly. Although posting a video on Facebook may not prevent people from asking you the same question again, it is an excellent way to address a common concern to a large audience. These videos can also be shared on TikTok and YouTube, and can be useful for Instagram marketing for dentists as well.
Why should you feature the doctor in the video? Well, for one thing, it provides an opportunity to demonstrate thought leadership and authority. Additionally, the doctor at your practice is someone that everyone who visits your clinic is familiar with and can relate to!
#8. Raise Awareness for Health Issues
Have you ever considered that your dental office is likely the healthcare provider that your patients visit the most? Through regular biannual checkups, you have a unique opportunity to offer professional advice and early alerts about your patients’ ongoing health. Additionally, many chronic diseases have a connection between oral and overall health. This means that maintaining good oral health can help reduce risks or provide early warning signs about systemic disease.
It can be helpful to use your online presence to share trustworthy information about health issues, especially during special awareness months. You can find a list of these “awareness months” to learn more about which topics are being highlighted. Take some time to research what other organizations are sharing and consider participating in a charity fundraiser to benefit a cause that is important to you.
- May is Women’s Health Month
- November is National Diabetes Month
- April is Oral Cancer Awareness Month
- February is American Heart Month
- February is also Gum Disease Awareness Month
#9. Feature a Patient Video Review
Practicing video reviews can be an excellent way to advertise your business online, as they can serve as mini ads by themselves. Sharing a review of your practice on your social media feed can also encourage more reviews and prompt patients to share their experiences with your team.
However, it’s crucial to keep HIPAA compliance in mind if you decide to share a patient’s text review. Additionally, be mindful of what you shouldn’t do when responding to Facebook reviews. Lastly, don’t forget to provide a link to the platform where you’d like patients to leave their reviews to increase their chances of doing so.
#10. Show Off a New Piece of Practice Equipment or Service
We suggest a dental Facebook post idea where you showcase a piece of equipment. Many patients who visit your dental practice may not be familiar with the different machines and tools in the office. Therefore, creating an interesting and educational dental Facebook post is essential. You can do this by briefly explaining how a specific piece of dental technology helps you better serve your patients.
The goal of online marketing is to connect with your patients. By showcasing the best technology and equipment to treat your patients, you can convey to your audience that your practice is an industry leader.
#11. Post a Dental Team Photo
One idea for a dental Facebook post is to share a photo of your dental team. Social media is a great tool to build a sense of community, focusing on the needs, interests, and personalities of your patients and team members. This helps to create connections with your patients on a personal level, rather than just as a business and its customers.
Many dental practices have reported that sharing photos of their team is one of the best ways to increase engagement on social media. When patients become familiar with your team, they are more likely to engage with your practice and strengthen the relationships that allow your practice to thrive.
Dental social media marketing is a promising avenue for dental practices, as it allows prospective patients to get a glimpse into your office before they come in. This can help to build trust and connect with patients before they even visit your practice.
To implement this idea, gather your team together and take a quick photo. Then, post the photo to your dental practice’s Facebook page and tag your team members to encourage engagement.
#12. Create an Office Tour Video
One great idea for a dental post on Facebook is to create a two-minute video tour of your practice. Studies have shown that between 30 to 40 million people in the USA avoid visiting the dentist due to fear and anxiety. By showcasing your welcoming and comfortable environment, you can help alleviate those fears and attract more potential patients.
To create this video, you can use Facebook Live, which is available on the Facebook smartphone app. This feature allows you to easily broadcast a live video, which will be automatically posted to your page as a video after the broadcast ends.
#13. Look Up and Share Dental News of the Day
It might seem like your dental practice is not doing anything new, but if you explore the wider world of dental news available on the internet, you can always find something interesting to share with your patients. Look for stories that highlight the latest developments in the field of dentistry, offer insights on seasonal dental concerns, or provide useful tips for your patients. You might also come across interesting new dental products or funny stories that can provoke reactions. You can use Google alerts to receive new stories straight to your inbox, or follow dental leaders such as Crest or the ADA on social media to see what they are sharing.
Most of your patients likely frequent the same stores, restaurants, schools, and churches as your team. Therefore, you can use social media to connect with them by sharing news and events related to these common spaces. You could, for example, congratulate a local team on their victory, promote an upcoming school play, or provide alternate driving directions to your practice to avoid new construction in the area.
We Can Help!
Are you struggling to come up with ideas for your dental practice’s Facebook posts?
The key is to focus on providing value to your patients by teaching them something new about dental hygiene, warning them about oral health risks, or simply making them smile. With a little creativity, even a simple reminder to brush and floss can become an opportunity to showcase your team and practice culture.
If you’re tired of endlessly searching for dental Facebook post ideas, My ToptierPractice has the solution.
Our dental social media package is unlike anything else in the industry, providing a consistent feed of varied and shareable content that will engage your fans, as well as beautifully designed dental websites and SEO services.
Bundle your social media content with a new modern website design, and receive new blog posts posted to your website every week.
Plus, you’ll have your own personal social media consultant to guide you every step of the way.
Would you like to learn more about the benefits of social media for dentists?
Contact us to receive a free consultation.
