Simple and effective dental marketing ideas on social media
The most challenging aspect of dental marketing on social media is the same as for everything else – generating effective social media marketing ideas and staying consistent. Running a successful dental practice involves a lot, making it difficult to find time to breathe. It’s easy to delay secondary tasks, such as blogging on your site and staying active on social media, with so much to do.
However, a dental practice thrives with smart marketing strategies and a robust online presence, in addition to clinical expertise and effective management.
Thankfully, starting and maintaining dental digital marketing is not as tricky as it may seem when you have excellent dental marketing ideas. You can try these 28 easy things to establish an online presence and assist new patients in finding you.

Table of Contents
- Send your marketing specialist to attend the DDMC
- Talk to your team about the rules of social media and HIPAA
- Оrganize a contest in the dental clinic
- Snap & Share Team Photos
- Do a Live Broadcast
- Join a Dental Marketing Charity
- Collaborating with a neighboring business
- TikTok Account
- Run a Promotion
- Use local influential
- Check your Rankings on Google Maps
- Google Alert
- Follow All-Star Practices
- Set a goal for Google’s Patient Reviews
- It is important to respond to all reviews, comments, and visitor posts in a timely manner
- Ask for Patient Feedback
- Check your Social Stats
- Stay up-to-date with the latest trends on major social media platforms
- Create a fun holiday calendar
- Remember to run a social media awareness campaign
- Use Instagram to connect with potential customers
- Create a quick video reel with dental tips
- Spotlight an Employee
- Set Regular Social Media Brainstorming Meetings
- Run a Social Ad Campaign
- Share an Article on your Google Business Profile
- Make sure your NAP Information is Up-To-Date
- Feature a Special Dental Service
#1. Send your marketing specialist to attend the DDMC conference

To effectively market your business on social media, you don’t necessarily need to hire a new marketing professional. However, you do need a designated team member who is willing to take charge and lead your team’s efforts. This person should be willing to learn, take initiative, and get everyone organized. You can empower them by providing them with the necessary training and support, such as sending them to the Dental Digital Marketing Conference. You should also discuss and allocate a budget for the tools, resources, and ad spend that they might need./p>
Most importantly, work with your social media director to set clear goals and a content calendar. Although social media is intended to be fun and easy, it takes effort and clear objectives to achieve success.
#2. Talk to your team about the rules of social media and HIPAA

One of the most valuable assets for dental marketing on social media is user-generated content. This could include posts, pictures, and reviews that your patients share about you, or that you share about them. However, it is crucial to prioritize the comfort and privacy of your patients in all social media efforts that involve them. Make sure to train your team on HIPAA guidelines so that you can share photos and videos without worrying about breaching patient privacy.
When you share patient testimonials, photos, or videos, you must be compliant with HIPAA regulations. To obtain patient authorization, you can download a social media consent form and use it.
It is also necessary to ensure that your dental website is HIPAA compliant. Many dental websites today have integrations with social media accounts and patient reviews. You must have the required signed patient authorization for any electronic Protected Health Information (ePHI) on your website. Additionally, ensure that your website is updated and compliant with all HIPAA website compliance issues.
#3. Оrganize a contest in the dental clinic

Engagement is a crucial element in growing your practice through social media. One of the most important questions that arises is, “How do we get our followers to engage with our posts?” The answer is not as simple as adding “Please like and comment!” at the end of every post. Generally, it boils down to consistently sharing valuable content that is relevant to your followers’ interests or something that brings a smile to their faces.
However, high-quality content alone doesn’t always ensure engagement. Therefore, occasionally, you can adopt a more strategic approach, such as running a campaign or contest, to provide fans with a clear incentive to like, share, or comment on your post.
#4. Snap & Share Team Photos

According to our client feedback, one of the most effective ways to start engaging with your social media followers is by sharing photos of your team members. When patients get to know your team on a personal level, it helps build strong relationships with them, which is crucial for the success of your practice.
#5. Do a Facebook or Youtube Live Broadcast

Facebook Live and YouTube Live are great platforms for creating engaging video content with ease.
All you need is a phone! Don’t overthink the process.
These live broadcasts are meant to be informal and spontaneous.
You can choose a topic that suits the format, such as announcing the winner of a contest, sending a holiday greeting from your team, or introducing a new team member.
Make sure to notify your followers in advance, invite them to participate, and most importantly, have fun with it!
#6. Join a Dental Marketing Charity

Charitable giving can have many positive effects on your dental practice. It can promote a sense of unity among your team, influence your patients’ perception of your brand and values, create new connections within your community, and generate feelings of gratitude for both you and your patients.
There are various ways to integrate your dental office’s charitable giving campaign with your social media marketing. By sharing information about your goals and your enthusiasm for the project online, you can raise awareness and funds for the organization. Additionally, your followers’ willingness to participate in a good cause can increase the visibility and reach of your posts.
#7. Consider collaborating with a neighboring business to promote each other’s products or services

One of the major challenges in dental marketing, social media, and general online marketing is ensuring that your posts are seen by people who are in your vicinity and can use your services. One effective way to attract potential new patients in your community is by collaborating with other local businesses. You can start by following your favorite restaurant, local artists, and the business next door. Whenever it makes sense, you can share their posts and give them a shout-out for their excellent work.
As a good neighbor, they will likely reciprocate the gesture. You can even team up with them to offer a giveaway during your promotional events in the office. This can involve providing gift certificates for local services, making it an enjoyable experience for everyone involved.
#8. Set up an Account on TikTok

If you haven’t created a TikTok account yet, it’s high time you should. Video content is the most sought-after content format on social media, and TikTok is the ultimate platform for creating engaging and viral videos. Its algorithm is well-curated and ensures that your content is served to the right audience, which will help you boost your presence. Besides, the platform’s casual format can give your entire team a chance to unwind.
#9. Run a Promotion or Give-a-way

Frequently hosting small prize giveaways can be an effective technique to show your patients that you appreciate them and encourage them to return to your page. Even a chance to win a $10 gift card can prompt your fans to like, comment, and share your content with their friends, which can help you attract new patients. Giveaways are also an excellent way to create dental marketing video content.
#10. Use local influential individuals on social media

In the ever-changing world of dental marketing, influencer marketing is becoming a powerful tool. It focuses on micro-influencers within the patient community, rather than celebrities. Many dental patients who have a strong local following can be potential influencers. The key is to approach them genuinely and offer collaborations such as dental services in exchange for social media exposure.
Dentists who are looking for ways to promote their practice and secure its future should consider investing in influencer marketing. By partnering with local influencers, dental practices can leverage the trust and authenticity that these influencers command to gain unparalleled visibility and preference in their community. This strategy is not just about being discovered by potential patients, but it’s also about positioning your practice as the leading dental provider in your area. By using genuine endorsements, dentists can elevate their practice’s reputation and become the go-to choice for dental care in their locality.
#11. See how You’re Ranking on Google Maps

As most healthcare decisions start with online searches, it’s important for dental practices to have a strong online presence. If you haven’t already, it’s a good time to evaluate how your online visibility compares to other local dental competitors.
One platform that patients frequently use is Google Maps. So, it’s important to ask yourself: When local patients search for dental services, does your practice appear as a top option on Google Maps?
It’s interesting to note that Google offers dentists the ability to enhance their Business Profile. This goes beyond simply updating your details and involves optimizing your profile to achieve a higher ranking on Google Maps. With the right tweaks, your practice can become visible across a wider geographic area and attract potential patients who are farther away.
By taking these steps, you’ll increase your digital visibility and position your practice as a top choice, often outshining competitors. In a world where online presence is critical to patient acquisition, optimizing your Google Business Profile is no longer optional but a strategic imperative.
#12. Set Up a Google Alert

Effective communication on social media requires real-time updates and momentary updates. Utilizing a Google alert for keywords such as “dental news,” “ADA,” and “dental health” can help you stay up-to-date with breaking news and current trends before they become widespread. These alerts can also provide inspiration for new ideas to include in your regular social media posts. You may also consider setting up an alert for your practice name and specialized services to gain greater awareness and visibility.
#13. Get New Ideas from All-Star Practices

It is essential to learn from successful practices. Recently, there was a webinar featuring Advanced Orthodontics in Laredo, Texas. They have become a shining star in the industry thanks to their TikTok account and carefully crafted social media marketing strategy. With their vast experience and well-planned marketing tactics, they have achieved tremendous success and have become an excellent example of using modern technology to promote their business.
Using TikTok has been one of the key factors contributing to the success of this orthodontic practice. Advanced Orthodontics discovered that there is a massive audience on this platform and decided to utilize it to promote their practice. They created a strategy that involved producing diverse and engaging content related to orthodontics and the treatment process. Their videos combined informative content with an entertaining element, which helped attract and retain the attention of viewers.
#14. Set a goal for Google’s Patient Reviews

Obtaining positive Google reviews is a highly effective way to enhance your practice’s online reputation and visibility. This is especially crucial for your local SEO, an area of digital marketing that can provide excellent ROI for your location-based business.
Although most dentists are aware that negative reviews can be damaging, they often fail to understand the significance of positive reviews in establishing a strong online presence. To create a healthy online reputation, it is essential to consistently receive favorable patient reviews.
#15. It is important to respond to all reviews, comments, and visitor posts in a timely manner

Show patients and fans that you are listening and available by responding to any reviews, comments, or posts they leave on your profiles. A simple “Thank you for your feedback!” can show that you care.
#16. Ask for Patient Feedback

One effective way to gather feedback from patients and followers is by using social media or email. You can periodically ask them about their experience with your practice and what they would like to see improved on your social media pages. Additionally, you can use surveys that are integrated into features such as reels and Facebook posts to receive instant feedback.
#17. Check Your Social Stats

Using Facebook, Instagram, and TikTok analytics tools can help you determine which of your posts are the most popular among your followers.
By analyzing this data, you can gain valuable insights into your followers’ interests, discover the best times of the day to post, and see which content has received the most interaction over the past year.
If you want to learn more about social media stats, you can find more information here.
#18. Stay up-to-date with the latest trends on major social media platforms
To keep up with the current trends on social media, it is helpful to follow some tech and pop culture news sources such as Mashable and Buzzfeed.
You can also leverage the popular hashtags on platforms like Facebook and Twitter to engage with the trending topics.
Posting about some of these popular topics can be a great strategy for your dental marketing campaign on social media.
#19. Create a fun holiday calendar

Holidays are a fantastic opportunity to break the monotony and connect with others online. However, it’s not just bank holidays that provide a chance to do so. You can explore a good online calendar and plan in advance to ensure you don’t miss any event that could generate great interaction and conversations.
#20. Remember to run a social media awareness campaign

As a healthcare provider, it is both your responsibility and privilege to inform your patients about topics that can affect their overall wellbeing.
Oral cancer awareness month is an opportunity to remind your patients about the importance of getting screened.
You could also provide information on topics such as diabetes or heart disease and explain how they are related to dental health. Additionally, you might consider organizing a fundraising event for a worthy cause.
Remember to use relevant hashtags to join the conversation with other healthcare providers and representatives on social media.
#21. Use Instagram to connect with potential customers in your local area

If your dental practice has not yet started using Instagram, it’s high time you did. Instagram is a great platform to share quick, fun, and visually appealing content, which can help you amplify your social media marketing efforts.
You can also link your Instagram account to your Facebook profile, and easily post to both platforms at once, saving your time.
To get the most out of your Instagram account, it’s important to stay up-to-date on the latest trends, use smart hashtags, and engage with your audience.
#22. Create a quick video reel with dental tips

As a dentist, you often show your patients how to brush in a circular motion, how to floss with a permanent retainer, and how to identify the symptoms of bruxism. Why not create a short video demonstrating these techniques and post it online?
Videos are great for social media platforms like Facebook, Instagram, YouTube, and TikTok. Keep the video concise and informative, and you might just help someone who has been brushing or flossing incorrectly all this time!
#23. Spotlight an Employee

The relationships between your team members and patients are crucial for the success of your practice.
They also provide excellent content for your social media.
Take a moment to share a picture of one of your team members and encourage your followers to celebrate them too.
You could share some interesting facts or even challenge your followers to guess some personal trivia to make it more engaging.
#24. It’s important to schedule regular brainstorming and goal-setting meetings with your team

Remember, you don’t have to handle social media marketing alone! The most effective way to approach it is through a group effort. Encourage your team to participate by offering incentives and hosting contests. Celebrate even the smallest victories and make sure everyone is aware of their contributions and how much they are appreciated. If some members of your team are hesitant to participate, consider selecting a “Social Media Representative of the Month” to give everyone an opportunity to lead and take pride in the success of your marketing efforts.
#25. Run a Social Ad Campaign

Consistent and sustained growth online can be achieved by regularly posting and engaging with your audience.
However, sometimes it’s worth investing some money to boost your dental marketing efforts and get more reach for your social media content.
Facebook offers a powerful and targeted tool to find potential new audiences for your content.
To make the most of your advertising budget, carefully select the content you wish to promote.
Use your best pictures and include an introductory offer that encourages people to take action.
If you have a Business page on Facebook, you already have access to the tools you need to start a Facebook paid ad campaign.
#26. Share an Article on your Google Business Profile

Did you know that you can improve your Google Business Profile’s ranking on Google maps by posting regular updates? You don’t have to create everything from scratch, though. If you come across an article online that’s relevant to your patients or fans, you can write a few sentences about why you find it important and link to it in a post. This is an excellent way for busy doctors to participate in social media.
To find great content, you can follow your favorite brands or My Social Practice’s Facebook, Instagram, and Youtube accounts. By doing so, you’ll stay updated on all the latest trending posts that you can repost on your own social media channels.
#27. Make sure your NAP Information is Up-To-Date

It’s crucial to ensure your business’s contact information is accurate and up-to-date across all social media platforms, website, Google listing, and referral sites.
Consistent listings are necessary for local SEO, and updating your data can significantly improve your SEO rankings.
So, take some time to check your name, address, and phone number on all your online platforms and make corrections if needed.
#28. Feature a Special Service

If you’re a dental practice, chances are that even your most loyal patients may not know about all the services you offer.
They may end up going to another practice that offers the exact same thing that you do, not knowing that you offer the same service in your own office!
To avoid this, you can choose a special tool or service from your office and give your patients a brief introduction. For instance, you could create a short video and share it on your Facebook and Instagram reels, or share promotional materials provided by your supplier.
This will help your patients understand the full range of services you offer and ensure that they stay loyal to your practice.
Frequently Asked Questions

Social media can be considered as a social proof statement that potential patients use to get to know your dental practice better. By being active on your social media channels, you can encourage patients to choose your practice. For a dental office, there are various marketing strategies that can help practices to be found and chosen. However, there's no single digital marketing strategy that guarantees success. A better approach is to have a unified marketing strategy that helps patients find your practice and choose you as their preferred dental provider.
Many consumers use Facebook, Instagram, and TikTok to research a company, especially local businesses. Therefore, we suggest that dental practices prioritize these three platforms and focus on sharing video content over photography. For specialists, we recommend adding LinkedIn to the list. LinkedIn is a professional network that provides a great opportunity for dentists to connect with Endodontists, Orthodontists, Pediatric practices, and other specialists.
It can be a great idea to share patient photos online to connect with your audience, promote your services, and boost your online presence through dental marketing social media. This can also be an excellent source of engaging social media content. However, as a medical professional, you must ensure that you follow the proper HIPAA guidelines before sharing any patient information, including photos, videos, and reviews.
Before sharing any patient-related content, it's best to have them sign a HIPAA compliant photo release form. Even if a patient has already signed one, it's a good practice to have them sign a new one before sharing anything new. Breaking patient trust or facing a HIPAA compliance fine is something you want to avoid at all costs.
Investing in marketing for dentists can help you grow your practice and attract new patients. Social media is a great tool for marketing your practice in unique and engaging ways. By using the community-building features, creating fun videos and effectively connecting with your community, you can reach out to potential patients on various platforms.
If your goal is to attract new patients, it's essential to make the most of the tools already at your disposal, such as your dental marketing social media, website, and Google Business Profile. By optimizing your efforts on these platforms, you can attract new patients without having to pay for expensive ads.
SEO, which stands for Search Engine Optimization, refers to the process of enhancing your website to attract new visitors and rank higher on the Search Engine Results Page (SERP). Achieving a higher ranking on the SERP can have a significant impact on your website's traffic.
For dentists, SEO involves implementing the latest SEO strategies to boost their online presence as dental professionals. To optimize your website with dental SEO, you should focus on using keywords that target your specific demographic, such as dentists in your location, pediatric dentists, or root canal specialists. You may also consider working with a dental marketing agency to maximize the impact of your dental SEO efforts.
Your website's photos can be a valuable asset to your overall SEO strategy. To ensure search engines categorize and index your images correctly, you need to implement current dental SEO strategies for images. This means using original content whenever possible, including valuable keywords in your alt descriptions, and choosing the right file format to ensure photos load quickly and don't slow down your website. By doing this, you won't miss out on this valuable piece of your SEO strategy.
Your dental practice's website design is the first impression that potential patients and dental partners have of your practice. Thus, your website should not only look good but also function effectively in order to convert website visitors into patients and improve your rankings on Google. The best dental website designs use cohesive and clean design elements, incorporate authentic videos and photos, and employ the latest SEO strategies to enhance the overall functionality of the website.
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