How to write the mission statement for your dental practice
One of the best ways to differentiate your dental practice from the competition is by creating a strong, convincing mission statement. In the realm of marketing, a mission statement communicates what a company stands for, what is most important to them, and how they intend to uphold those values.
In dental marketing, your mission statement defines the core of who you are as a dental professional. This article will focus on what makes a compelling mission statement and how to create one for your practice.
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What is a Mission Statement for a Dental Practice?
A mission statement for a dental practice is like a vision of your values, goals, and overall purpose. It helps prospective patients understand the tone of your practice and what to expect during their first visit. For instance, if you emphasize that your team focuses on getting to know patients as individuals, they can expect to feel special and important while in your office.
9 Examples of Great Mission Statements
For inspiration, we’ve collected some of our favorite mission statements from companies that understand the importance of portraying a consistent brand image.
1#. Starbucks
In April, 2023 Starbucks announced a new mission statement:
- “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.”
The statement positions Starbucks as a gathering place by focusing on the power of human connection.
Although their mission is conveyed in just one sentence, it still packs a punch and leaves the reader thinking about how coffee shops impact communities.
2#. Patagonia
In 2022, Patagonia updated its core values in honor of the company’s 50th anniversary.
They released a 5-fold mission statement with a strong focus on sustainability.
Each category contains a clear goal, letting the consumer know what they are striving for.
3#. Slack
Slack is another company with a clear and concise vision.
The tech company has a simple, one-sentence mission statement: “Make work life simpler, more pleasant, and more productive.”
Slack keeps these three guiding principles in mind in everything they do.
4#. Apple
Apple’s website features several “values” with their own mini mission statements instead of one all-encompassing mission statement.
- Accessibility
- Education
- Environment
- Inclusion and Diversity
- Privacy
- Racial Equity and Justice
- Supplier Responsibility
This approach to mission statement building is another option to consider. For a company as large as Apple, with a wide range of products, it may make sense to divide the mission statement into multiple components.
5#. Nike
Nike has also adopted the one-sentence statement format.
Their mission is to: “BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE IN THE WORLD
“If you have a body, you are an athlete.”
Nike keeps it short, sweet, and to the point.
6#. Tesla
Tesla’s one-line mission statement is even more succinct than Nike or Starbucks: “Accelerating the World’s Transition to Sustainable Energy”.
We appreciate the clever use of “accelerating” in this statement.
Remember, it’s okay to show some personality on your website, even if you’re a dentist!
7#. Honest Tea
Honest Tea provides a great example of injecting a little playfulness into a mission statement.
The company structures the end of their statement in an echo of the American pledge of allegiance.
It’s genuine, playful, and clearly states the company’s values.
8#. Ikea
The popular DIY furniture company has a thoughtful mission statement on their website.
We appreciate their straightforward promise to deliver quality products and their playful inclusion of the line “big dreams and thin wallets.”
Ikea’s statement is a great mix of information and personality.
9#. Google
Last but not least, let’s take a look at Google’s mission statement.
Google’s simple mission statement emphasizes the importance of keeping information organized and accessible.
The technology giant also includes a long list of values under “Responsibility” on their “About” page, similar to Apple’s approach.
What Makes a Good Dental Practice Mission statement?
By drawing inspiration from the brands mentioned above and reflecting on your practice’s unique personality, you should be able to create a great mission statement. A strong dental practice mission statement succinctly communicates to patients what you stand for, what you aim to provide, and what is most important to you. Your specialization, community, and vision also play a crucial role in crafting a compelling dental practice mission statement.
Why Are Mission Statements for Dentists so Valuable?
Mission statements for dentists provide a quick and honest impression of your practice. Having a mission statement gives you an advantage over your competitors because when patients get to know you before a visit, they are more likely to commit to an appointment.
In addition, the creative process required to craft a dental mission statement is valuable. Gathering your team together to discuss your mission statement and ask for suggestions and ideas is a great team-building exercise and helps everyone get on board.
What to Include in your Dental Practice Mission Statement?
When crafting your dental mission statement, consider the reasons behind your choice to specialize in this field. What drives your passion for oral health? Do you believe in the importance of educating parents about adolescent dental hygiene? Identify the core values of your practice and emphasize them.
For your dental website design, the ideal location for your mission statement is on the home page or in the “About Us” section of your site. If you need assistance with writing dental bios and “About Us” pages, feel free to contact My Social Practice.
What are the 3 parts of a dental practice mission statement?
Your dental mission statement can be simplified into three main categories:
1. Your Values – What is the environment of your practice? Are you family-oriented or focused on cosmetics?
2. Your Goals – Communicate to patients what they can expect from your practice and what you strive to accomplish.
3. Your Purpose – Identify the “why” behind everything you do.
How to Write a Dental Practice Mission Statement
Let’s further dissect this process to give you a clear understanding of how to proceed with crafting your mission statement.
Start by describing your practice’s services and then explaining your dental practice’s core values.
Finally, connect these two concepts to form a clear and concise mission statement.
Using ChatGPT to Revise and Clean Up
Using ChatGPT for copywriting is a valuable resource for professionals. However, we suggest incorporating this Large Language Model (LLM) at the end of your mission statement creation process. It’s essential to take the time to sit down with your team to ensure everyone is on the same page, as this step is invaluable and cannot be replaced by a robot.
Once you have a draft of your mission statement, consider inputting it into ChatGPT and requesting a more concise or refined version. You can experiment with different variations until you find the perfect fit.
7 Examples of Dental Practice Mission Statements
1. Platinum Dental Daybreak
Platinum Dental Daybreak emphasizes a modern approach, friendly staff, and aims to provide care to those who may be struggling financially.
“At Platinum Dental Daybreak, we strive to offer our patients the best modern dental care available. We are dedicated to serving the smiles of all our friends in the Daybreak area. Every day, our goal is to be friendly, affordable, and provide professional dental care. We believe that everyone deserves to feel confident about their health and their smile. We work hard to make this kind of care available to everyone who walks into our office.”
2. Las Vegas Braces
Las Vegas Braces is committed to providing care to those in need of financial assistance.
“We are passionate about empowering patients to make informed decisions about their dental and oral health through thorough patient education and personalized treatment options. Our values of Integrity, Awareness, Compassion, and Aesthetics guide us in our aim to make orthodontic care affordable and accessible for you and your family. We offer financing options to suit everyone, convenient scheduling, and personalized orthodontic plans to help you achieve a healthy and beautiful smile.”
3. Rainier Endodontics
This endodontic practice aims to provide excellent treatment while ensuring the patient’s comfort throughout the process.
“Our aim is to offer you not only predictable and efficient treatment, but also to ensure that the entire process is as comfortable as possible for you. Our patient-centered approach allows us to spend extra time discussing all of your treatment options and informing you so that you can make the best decision for your dental health.”
4. Irvine Children’s Dentistry
Pediatric dental mission statements are unique because they are tailored to parents. This office made sure to emphasize their value of being gentle and kind, which is crucial for child patients.
“We are dedicated to delivering outstanding dental care in a clean and compassionate setting. It is our honor and duty to offer a safe and welcoming experience for each patient with gentleness, kindness, and integrity. We believe that maintaining healthy teeth is essential for a healthy lifestyle, and that children can avoid dental issues through education about preventive dental care.”
5. Oral Surgery Center
This Los Angeles-based oral surgeon prioritizes professionalism and excellence in their field, as evidenced by their certifications and credibility.
“We are dedicated to ensuring that each of our patients feels comfortable, and our team consists of knowledgeable, qualified, and compassionate staff members. We are Board Certified in Oral & Maxillofacial Surgery and hold a Fellowship from the American Association of Maxillofacial Surgeons. We are affiliated with Cedars-Sinai Medical Center and have close working relationships with most major hospitals in the greater Los Angeles area.”
6. Heartland Dental
As a Dental Service Organization (DSO), Heartland Dental’s target audience is not patients, but rather dental professionals, as reflected in their mission statement.
“At Heartland Dental, our vision is to be a world-class company and the leader in dentistry. We believe our industry can become a more rewarding and valuable place for our supported doctors, patients and professionals.”
7. Platinum Dental Daybreak
Steven K Jensen’s dental practice is dedicated to promoting oral health and maintaining professionalism, even when offering cosmetic services.
“Dr. Jensen believes in prevention as the key to achieving excellent oral health. We offer high-quality dental care to our patients in a professional and gentle manner. Every patient is treated equally, with the same level of care we would provide to our own family. Our goal is for our patients to maintain excellent oral health and to always be informed about their condition. Any dental decisions will be made collaboratively between Dr. Jensen and the patient, based on sound dental practices and the patient’s preferences.”
You Can Do It!
As a dental marketing company, we are committed to helping you succeed.
If you need any guidance in creating a dental mission statement, we are here to help.
Contact us.
